Real Estate Performance Marketing Masterclass 2026
India's most complete real estate marketing program. Meta Ads, Google Ads, AI automation, CRM and live project launches — accountable to cost per closure, not just cost per lead.
Huzaifa Sayyed
Founder — Chanakya Media & Ad Sutra (Dubai)
Performance marketing specialist with deep roots in Indian real estate and a growing presence in the UAE market through Ad Sutra. Through Chanakya Media, Huzaifa has worked with developers, channel partners and in-house teams across Mumbai, Pune, Bengaluru and Hyderabad — building campaigns accountable to cost per closure, not just cost per lead.
REPM 101 is his complete playbook — every framework, every script, every benchmark — distilled into one structured coaching program that teaches practitioners to market property the way performance marketers do.
Built for every real estate professional
Real Estate Developers
Stop depending entirely on agencies. Hold vendors accountable and reduce cost per closure by 40–60%.
Channel Partners & Brokers
Run high-ROI campaigns on ₹5,000–25,000/month. Build a personal brand and win exclusive mandates.
In-House Marketing Teams
Master Meta, Google, AI and analytics in one integrated system. Present cost-per-closure reports that win budgets.
UAE / Dubai Professionals
Frameworks built for India, adapted for the UAE through Ad Sutra — the same principles, your market context.
Why most real estate marketing fails
Lakhs wasted on agencies who show CPL but cannot explain cost per closure
High lead volume, low site visits — the follow-up is broken, not the ads
Generic creatives indistinguishable from every other project in the market
No tracking beyond CPL — nobody knows which campaign drove which closure
Not using AI while competitors generate 20 variations in 8 minutes
Flat monthly budgets with no seasonal strategy — equal spend in April and October
By the end of REPM 101, you will:
- Run 3-campaign Meta systems at 40–60% lower CPQL
- Build Google Search campaigns with 4-tier keyword architecture
- Generate 26 ad variations in 8 minutes using AI prompts
- Set up a 7-day WhatsApp nurture bot firing within 90 seconds
- Apply the CARE telecalling framework to book more site visits
- Build a Looker Studio dashboard tracking all 7 KPIs
- Execute a 90-day project launch with pre-launch warming
- Run the 10-question Agency Audit in 30 minutes
- Design landing pages converting at 20–35%
- Scale from ₹3,000/day to ₹30,000/day without breaking the algorithm
- Build a personal brand generating leads at zero ad spend
- Present developer reports that win budget increases every time
12 modules — nothing left out
Real Estate Market Intelligence
Demand signal audit · Google Trends + Meta Ad Library · 5 Indian buyer personas · 12-month seasonal calendar
Funnel Architecture & Customer Journey
REAP framework · 12-touchpoint journey map · Funnel audit · 10-point lead scoring matrix
Meta Ads — Creative & Campaign Architecture
Creative-first algorithm · VSL framework · 3-campaign system · PAS copy · Live Ads Manager setup
Targeting, Audiences & the Retargeting Machine
Meta Pixel · 7-audience custom stack · 30-day retargeting sequence · Frequency management
Google Ads for Real Estate
4-tier keyword architecture · Negative keyword list · Search copy · YouTube targeting · Performance Max
Landing Pages & Conversion Optimisation
5-questions framework · 6 above-fold elements · 8 trust sections · 12-point mobile audit · A/B testing
AI-Powered Marketing for 2026
Master AI prompt · VSL script generator · WhatsApp nurture bot · Competitor ad analysis
CRM, Telecalling & Booking the Site Visit
CARE framework · First call script · 12 objection responses · 3-step visit confirmation
Analytics, Attribution & ROI
7 KPIs with benchmarks · Looker Studio dashboard · Developer report format · 5 attribution models
Scaling, Budgeting & Agency Management
20% scaling protocol · Annual budget framework · 10-question Agency Audit · In-house vs agency matrix
Project Launch & the 90-Day War Room
30-day pre-launch warming · Launch day activation · War room operations · 10-scenario decisions
Channel Partner & Broker Training
CP micro-campaign system · Personal brand formula · 3-stage referral engine · Developer pitch with data
What you walk away with
Every session has a hands-on deliverable. You don't just learn theory — you build real systems on your actual accounts.
3 Live Meta Campaigns
Cold, retargeting and lookalike — built live on your actual Ads Manager.
Google Search Campaign
4-tier keywords, negative list and search ads capturing highest-intent buyers.
WhatsApp Nurture Bot
7-day automated sequence in WATI or AiSensy firing within 90 seconds.
AI Copy Library
20+ ad variations, VSL script, landing page headlines and FAQs — generated live.
Analytics Dashboard
Looker Studio with 9 live cards pulling Meta, Google and CRM data weekly.
90-Day Launch Plan
Full calendar — pre-launch warming, launch day, war room decisions.
Numbers we train you to hit
Target CPL — Meta, mid-segment
Lead-to-site-visit conversion
Site visit to token booking
Visit show-up rate with protocol
ROAS target for channel partners
To generate 26 ad variations with AI
What happens after REPM 101
"CPL was ₹1,840 before this program. After the 3-campaign system and CARE script, it dropped to ₹620 and site visit rate doubled in 6 weeks."
"We ran the 10-question Agency Audit on our vendor. They failed 7 of 10. Built in-house in 3 months and cut cost per site visit from ₹18,000 to ₹6,400."
"Pre-launch warming changed everything. 94,000 warm audiences before launch day. First week CPL was ₹580 vs ₹1,960 on our previous launch. Same budget."
Two ways to learn with Huzaifa
Both programs cover the exact same 12 modules, 28 sessions and frameworks. The only difference is how closely Huzaifa works with you.
Small Group Cohort
Per person · Max 5 students per batch · EMI available
- All 12 modules — complete curriculum
- 28 live sessions with Huzaifa
- Max 5 students per batch
- Peer learning from diverse real estate contexts
- Live campaign setup on your actual accounts
- AI tools, WhatsApp bot, dashboard — all built live
- Session recordings for lifetime access
Personal Mentorship
Per person · EMI available · Limited seats
- Everything in Group Coaching — plus:
- 100% of every session dedicated to your project
- Sessions scheduled around your calendar
- Huzaifa reviews your live campaigns every week
- Direct WhatsApp access between sessions
- Real-time war room support during launches
- Custom frameworks for your city and segment
- Agency Audit conducted on your current vendor
- Developer pitch rehearsed until ready
- Priority certification review with written feedback
Real Estate Performance Marketing 101 Certificate
Awarded by Huzaifa Sayyed through Chanakya Media. Recognised by developers and agencies across India and the UAE as proof of genuine campaign management capability.
Common questions
Is the curriculum the same in both programs?+
Yes — 100% identical. All 12 modules, 28 sessions, frameworks and live deliverables. The difference is the coaching format and Huzaifa's personal involvement.
How many students are in a group batch?+
Maximum 5 students. Not a webinar — every student gets meaningful attention and Huzaifa reviews everyone's live campaigns regularly.
Do I need prior marketing experience?+
No. Module 1 starts from market research basics. Built for complete beginners and experienced practitioners alike.
What ad budget do I need to follow along?+
₹500/day during the program — about ₹2,000–3,000 per week. Enough to generate real data. Most students recover the fee within the first month from efficiency gains.
Is this India-specific or does it cover UAE?+
Both. Frameworks are built for the Indian market and adapted for UAE through Ad Sutra's Dubai work — same principles applied to your context.
Market property the way performance marketers do.
Seats are limited. Both programs begin the next cohort soon.